Gen z media outlets

He is the author of The New York Times Best-of-the-Year children’s book Hey Boy (Simon & Schuster), as well as the writer/composer of the Off Nov 12, 2018 · Well over half of Gen Z ranked social networks as the 1st or 2nd most important news source—compared to less than half of Millennials and one third Gen Xers. To understand the t. 350. The article’s main objective is to identify the values that a sample of Italian university students, aged between 20 and 23, consider most significant. 49 percent of Gen Z ranked YouTube as the 1st or 2nd most important news source—compared to 44 percent for Millennials, 26 percent for Gen Xers, and 12 percent for Boomers. In fact, in Jun 27, 2023 · For Gen Z, social media is viewed as both a mood and energy regulator. I’ve seen various news outlets recently pumping out a lot of content stoking division between Gen Z and Millennials; A few… The findings show the times of day Gen Z users are likely to be on various social media platforms, representing optimal times for news outlets to post content that will engage these readers. adults spend that much time online — showing the generational differences when using social media. LGBTQ+ representation in the media started to evolve and expand around the 1960s to the 1980s, when the Stonewall Riots occurred. Aug 31, 2022 · A media survey found young people get their news from social media, local TV, and paid subscriptions. The eldest of Gen Z start turning 23 in 2019, so those who followed the traditional four-year-college path are just beginning to enter the workforce. If managed well, they hold the promise for becoming one of the most engaged citizenries in China. com. GZM podcasts are downloaded millions of times every month by fans all over the world. The list is a mix of familiar online boutiques trying to disassociate Apr 25, 2024 · According to young political content creators, the ban could decimate Gen Z’s access to political news and information. Feb 6, 2024 · The company, Betches, said it will partner with the creator Vitus “V” Spehar a. Despite acknowledging the persistent issue of fake news, Gen Z and Millennials are actively following the news and expressing confidence in the accuracy of the sources they choose. 19% use it for messaging and communication. “An unfortunately large amount of 18- to 24-year-olds find out Oct 18, 2023 · Meet the 23-year-old on a mission to get Gen Z to put down their phones and start reading newspapers. Mar 23, 2024 · According to Statista, Snapchat will have 49. By December 2020, perhaps looking to diversify their consumption, 25. +1 614 477 0407. @underthedesknews on a political podcast called “American Fever Dream. The data tells a slightly different story when compared to business media. Gen Z and Millennials have both traditional and novel views of what they want from the press. Three Things to Know about Gen Z. This is a must to remain relevant and compete with colossal social media This is evidenced by a recent Future of Work Research Consortium survey of Gen Z teens from all around the world in which they confessed to being super skeptical of mass media. Peabody Award-winning creator Ben Strouse oversees Gen-Z Media. While a large majority of Americans (71%) have some or a lot of trust in the information they get from local news outlets, this is down from a high of 85% in both 2019 and 2017. e. Instagram is the most used social media platform among Gen Zers in the U. On an average day, 60% of adults 18-to-24 listen to online music and 18% say they listen a few times weekly Nov 7, 2018 · For years, the magazine has been reinventing itself in the wake of the digital era—cutting back on publishing and moving to the social spaces young consumers spend their time on. There’s little question that Millennials and Gen Z are changing the way that news is consumed. Aimee Pearcy. GEN-ZiNE. ). 350’s network extends to 188 countries. However, social media use is the highest in Gen Z than in other generations. While there are plenty of media outlets and resources aimed specifically at catering to the popular Millennial generation, the subsequent Gen Z is quickly dominating online spaces and pop culture references. Very large text size. • 2w. Beginning in 1969, the Stonewall Riots took place as an act of resistance and defiance to the social constructs and stigmas surrounding Nov 17, 2022 · In the “hard news” category, we found that the topics followed most often by Gen Z and Millennials are: National politics and government, with 15% selecting it as the topic they follow most often. Established news outlets face scepticism. Aug 31, 2022 · Gen Z and Millennials use a variety of media to get news. , with 71% using it. Interestingly, Generation Z is one of the leading causes of social media use for marketing. Titles like Teen Vogue and Self are cutting back on print and focusing on creating social-only content like Snapchat pop-up channels and Facebook Live shows. In fact, 48% of Gen Z prefer titles like Time and The New Yorker versus 20% who favored newer ones like BuzzFeed and Cheddar. Oct 18, 2023, 11:06 AM PDT. May 15, 2024 · Gen Z values work-life balance and is critical of the traditional American work culture that often prioritizes productivity over well-being. It has been a year of historic headlines, and 2020 is changing the way that young consumers get their news. It’s designed to be easily consumed as part of the morning routine of the modern millennial woman, when she’s commuting, heading to the gym or drinking her morning coffee. May 31, 2024 · Below, we've rounded up the most popular stores among Gen Z, according to their promotion of said stores via social media. ( YPulse) . And established media outlets are on their way to win over Gen Z on social media platforms. K Gen Zers use TikTok and YouTube daily. Speed of service. Be responsive on social media, participate in relevant discussions, and show that your brand values feedback and interaction. Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents What’s even more interesting is the fact that teens in the Gen Z cohort (those aged 14 to 19) consume more news than their Gen Z adult counterparts (those aged 20 to 25), according to Deloitte’s Digital media trends survey. Apr 14, 2023 · The incident is yet another example of the political potency of Generation Z, the 70 million young Americans born between 1997 and 2012 (aged 11-25). J. S. In this data set, USA Today, Associated Press, and Reuters are the top three media publications based purely on the volume of articles published in 2022, with USA Today leading at 231K articles. They’re keeping up with it passively Oct 27, 2022 · Local news outlets are the most trusted among all age groups, but trust in these outlets among Americans overall is at its lowest point in recent years. Mar 11, 2021 · Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities Feb 6, 2024 · The Squiz. The Squizis a daily podcast published at 6am, with “time-poor, information-hungry girlfriends in mind. It publishes content that entertains and informs the reader on art, culture, lifestyle, fashion, places, wine, food, and more. Deborah Ko / January 2021. International Intrigue. Traditional media are being abandoned in favor of social networks, much to the despair of Aug 31, 2022 · Indeed, Gen Z and Millennials are as likely to blame the news media — a group that largely sees itself as fighting misinformation — as they are politicians or the social media platforms. Some may discredit Gen Z and millennials for being oblivious to current events when the Moving forward, we can expect news media outlets to create much more editorial and co-branded content, which is specifically tailored for social platforms to reach Gen Z. With COVID-19 Jan 4, 2024 · Amy Watson , Jan 4, 2024. Even with signs of fatigue and worry about being online, Americans ages 16 to 40 are avid news consumers, getting news from many different sources. They follow a variety of news topics every day, including so-called “hard news”. 5% of participants reported that they consider social media to be a creative outlet. Crime and public safety, chosen by 13% of respondents. Yet 67% of those surveyed don’t trust the news they see on the Dr. Gen Z was firm on matters like abortion; in fact, 72% of women aged 18 to 29 voted for democrats in the wake Monetize these Gen Z food trends to help increase restaurant sales in 2024. He has also interned for POLITICO Magazine and Slow Boring. Otherwise, I stick to breakdowns of Dec 21, 2023 · This study examines the connection between values perceived as important by Generation Z and the values conveyed by the media contents chosen and consumed by young individuals. 45am. With devices like our new Samsung Galaxy A53 5G, Gen Z’s have the ultimate tool to capture better shots thanks to the AI-powered camera, multi-lens camera and longer-lasting battery – so they can focus on bringing March 14, 2022 — 12. Gen-Z Magazine. As digital natives who value authentic connections, this tech-savvy generation spends more time online than any previous cohort. Social issues such as abortion, gun policy, or LGBTQ issues, selected by 15%. Their cellphone scrolling habits provide entertainment and escape and the idea of prioritizing a specific time slot for Mar 12, 2023 · Hover over the circles to see the business outlets and the corresponding metrics. With more and more young people moving away from traditional news sources such as newspapers, TV news, and radio, media outlets have had to make shifts to reach younger viewers and listeners. measure the mental and emotional health of Gen Z in pre- and current pandemic situations. Jan 11, 2022 · To observe the part played by social media in Gen Z emotional and mental well-being the empirical analysis is needed to: 1. Gen Z, millennials (ages 18-34), and Generation Xers (ages 35-54) use social media more than baby boomers (ages 55 or more) (see Figure 2. “Gen Z is looking for more intimate, community-oriented experiences than what traditional social networks and other media channels tend to offer. adults (83%) report ever using the video-based platform. CEO / Co-Founder. If I find an article I'm interested in reading in full, I'll actually visit the website it was published on. At Gen-Z Media, we create and produce some of the most innovative audio programming around. Most Americans (68%) report using the social media platform. The vast majority of Gen Z and Millennials get news daily (79%). 2. The Guide features everything from podcasts to online streaming services to newsletters. 70% of U. org. Jun 22, 2022 · Social media remains the top destination for Gen Z news consumption, despite self-reported usage trending downward over recent years (84% of Gen Z adults reported turning to social media for news at least once a week in 2019). Dec 21, 2022 · Nearly 9 in 10 US Gen Z adults spend more than an hour on social media each day, and nearly half spend more than 3 hours with the platforms, according to a Creatopy survey. According to Deloitte’s Digital media trends survey, teens in the Gen Z cohort (those aged 14–19) consume more news than their Gen Z adult counterparts (those aged 20–25) [i]. Jul 16, 2020 · Stanford 2020 graduate Judd Olanoff has created a mobile video journalism outlet on social media called Storyist In order to reach his target audience of Millennials and Gen Z, Olanoff said it Feb 13, 2019 · Gen Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost Lucia Moses. 6. Here are some top Gen Z food trends to help restaurant operators increase saleswith this burgeoning new customer base. And for good reason. 08 in reliability (“Generally Reliable/Analysis”) with a bias score of -16. We’re all about families and friends listening together and connecting over great stories. It's really the boomers and Gen X who have difficulty distinguishing trustworthy sources of information and are very mistrusting of journalists' work. Majorities, for instance Jan 31, 2023 · Gen Z Media Consumption (Consumer Media) Below are Gen Z media consumption of consumer outlets. In turbulent times for news, what are the sources that young consumers are looking to? We asked 13-34-year-olds the one source they turn to the most to find out…. Admittedly, our generation has an obscure way of communicating, but the portrayal of Gen-Z in current media is far from authentic. Feb 23, 2022 · 1. As the report concludes, Gen Z are digital natives, born into a world with it all Jun 13, 2022 · Listen. The format of most traditional news Jun 7, 2024 · 1. Speed of service is a top priority for Gen Z restaurant-goers, according to respondents of a general population survey conducted by Dec 20, 2019 · This social behavior is new because of the invention of technology but does relate to multiple age groups. 3. I wonder if this is Gen Z reacting to Jan 5, 2021 · The LGBTQIA+ community was commonly referred to as a community of pedophiles. Since 2018, members of Gen Z have become politically engaged on issues like gun control, the environment, reproductive health, education, and racial justice, and, increasingly, running for office. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. a. After a significant decline in news consumption during and following the pandemic, there has been a recent resurgence among Gen Z and Millennials. Jul 27 2017. Young voters surprised America recently by going to the polls and stopping the country from a predicted “ red wave . 33. Whilst our sarcasm and humour is often misinterpreted to create caricatures in TV and film, news outlets seem fixated on portraying us as over-sensitive, entitled and lacking any sense of work ethic. The share who reported this level of social media news consumption frequency was almost four times higher Sep 1, 2022 · Millennials and Gen Z use traditional news outlets, not just social platforms. Where does Gen Z get their news? Social media is the top news media outlet for these younger consumers, but how often does Gen Z use traditional sources? Feb 16, 2024 · Multiple polls have found TikTok to be the top source of news for Gen Z, and an increasingly popular source for Americans overall. At this point, it’s not news that Gen Z and Millennials’ news consumption is centered around social media. However, the average engagement per article is low, ranging from 250 Anecdotally, I seem to find that younger people are looking for and trusting professional media outlets and generally have a higher level of media literacy. (4 min) Gen Z may be at the forefront of a shift in news consumption, with teens leading the way. Feb 2, 2024 · Winning Gen Z trust, bit by bit. Feb 18, 2020 · Gen Z is shaping news industry in an irreversible way. Published on July 28, 2022. True digital natives, Gen Z grew up with smartphones, social media, and video on demand. I follow news outlets like WAPO, NYT, ABC/CBS/NBC/PBS, The Atlantic, HuffPost, Vice, and Vox on there. They value and, to a large degree, respect the power of social connectivity, and they embrace the opportunities provided by technology. jloucks@deloitte. In particular, Gen Z respondents felt that user-generated content was “more authentic, honest, and relatable” than professionally produced content. Feb 20, 2024 · Gen Z prefers their news to come from social media sources rather than traditional news outlets. 38 (“Strong Left”). This generation demands that media outlets Nov 25, 2023 · 11/25/2023 07:00 AM EST. Schultz and Jade Yan. Kelsey Russell wanted to find a way to stay informed Mar 23, 2021 · Gen Z communicates in image-based content 150% more than text-based content, correlating their attraction to apps like Instagram and Snapchat. Mar 14, 2023 · One of the most common ways to market fashion to consumers is through social media. Gen Z and Millennials are not getting their news in the same places, and the younger generation is fueling new platforms as news sources…. Ben Strouse. Men are more likely to use YouTube than women, 56% vs. 5. PDF. In a recent student survey conducted by the Campus Agency, 87. Aug 31, 2022 · Millennials and Gen Z get news frequently from social media, but also use a wide range of sources — including traditional news outlets. measure the mental and emotional health of Gen Z in fixed and varied time usage of mobile phones. Dec 13, 2023 · Gen Z journalists are more likely to engage with and share multimedia content that stands out. Jul 10, 2023 · According to a study done by Morning Consult in 2022, up to 50% of Gen Z uses social media as their primary news source. Normal text size. Aug 23, 2022 · While low Gen Z awareness of established news brands like Bloomberg and The New Yorker is surprising at first glance, Gen Z adults are overwhelmingly more likely to use social media than newspapers or online-only outlets for news on a daily or weekly basis. Of conservative outlets, the Washington Examiner fared the best in terms May 12, 2021 · More people than ever turn to social media for news — 50% of Gen Z ranked social media as the top way they prefer to get news. Jun 15 2021. Before co-founding GZM, Ben practiced Intellectual Property and Entertainment Law in New York City. 35. In our latest three-part series, we spill the tea on Gen Z’s Nov 16, 2021 · We’ve already established that this generation is hungry for financial education, but how and where that information is delivered matters. Jun 15, 2021 · 3 Stats on Where Gen Z & Millennials are Getting Their News. Founded by Bill McKibben, 350 uses online campaigns, grassroots organizing, and mass public actions to oppose new coal, oil and gas projects, take money out of the companies that are heating up the planet, and build 100% clean energy solutions that work for all. While a somewhat lower share reports using it, Facebook is also a dominant player in the online landscape. Jun 13, 2023 · In 2023, Gen Z’s social media usage continues to shape the digital landscape, with YouTube reigning supreme at 88% and Instagram following closely at 76%. Marc Novicoff is an editorial intern at the Washington Monthly and a freelance writer. Larger text size. GEN-ZiNE is a global grassroots media community for young voices rewriting the future. In the United States, 50 percent of Gen Z adults use social media for news every day. Millennial media is not a fit for Gen Z, with respondents reporting lower favorability scores for millennial-targeted news outlets versus established news outlets. 83 votes, 20 comments. ReThink recently released our Millennials & New Media Guide: a resource that walks you through the most popular news outlets, websites, and podcasts that millennials and Gen Z’ers consult to get their daily news fix. They believe news from social media is more authentic and transparent. Understanding Generation Z. Oct 7, 2021 · Audio: “Generation Z” are more likely to stream music than older age groups. It explores their perceptions and expectations regarding May 26, 2021 · The survey finds that, when asked about engaging with climate change content online, those in Gen Z are particularly likely to express anxiety about the future. 6% of respondents admitted to trusting the media completely, compared to over 11% who completely trusted banks and 23% who trusted the pharmaceutical industry. 5 million Generation Z users in 2024. Jun 13, 2023 · Jun 13, 2023. Among social media users, nearly seven-in-ten Gen Zers (69%) say they felt anxious about the future the most recent time they saw content about addressing climate change. Mar 31, 2023 · Social Media Triggered Gen Z’s Impact On American Politics. Mar 14, 2018 · That’s because old media still plays a vital role in modern journalism. YPulse’s latest news consumption and trust survey found evidence of some May 15, 2023 · Gen Z is a digitally native generation, immersed in the world of social media. Oct 25, 2022 · "Gen Z uses social media more than any other generation, with multiple reports finding this generation is the most likely to use social platforms for financial advice over more traditional outlets May 31, 2024 · Gen Z values work-life balance and is critical of the traditional American work culture that often prioritizes productivity over well-being. Fully 96% report doing so at least weekly. Journalists can build portfolios and accelerate their careers. Jul 20, 2020 · Jul 20 2020. AMONG THE STUDY FINDINGS: Millennials and Gen Z use traditional news outlets, not just social platforms. k. Oct 5, 2022 · The clue comes from social media where Horizon says Gen Z is spending more time than ever, but its usage is also evolving as users look for deeper engagement in online communities. A new wave of digital media companies are coming to Australia, offering Millennial and Gen Z readers news in a Social Media: The New Creative Space for Gen Z. A 2023 Pew survey found that one-third of adults under 30 regularly scroll TikTok for news, up 255% since 2020. Converse is winning Gen Z attention via buzzy sneaker collaborations—including with Kendrick Lamar’s creative collective, pgLang—as Sep 14, 2021 · Both Gen Z and Gen Y prefer user-generated over company-produced digital media content by a 2-to-1 margin. Only 12% in that age bracket said their primary news source was social media. Generation Z — people born between the mid-90s and early 2000s — are a progressive demographic of digital natives whose cultural influence is reshaping traditional beliefs about online entertainment, travel, shopping, news, and education. Mr Cain said: “Gen Z Social Media Platforms Are Done With News, But Gen Z Still Treats Them as a Go-To Source. 8% of Gen-Z respondents said they were May 23, 2022 · This audience craves expression, turning to social media outlets like never before, to watch, create and share their content. According to a September 2021 survey, 39% of Gen Zers aged 18-24 learn about personal finance from TikTok, YouTube or other social media outlets—far more than the 23% that learn from parents or family Jun 22, 2023 · According to our survey, here are some key highlights of social media used by American Gen Z: The most used social media platform is YouTube. Generation Z (often shortened to Gen Z ), colloquially known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. Data analysis reveals growing trust in information found May 20, 2024 · Based on the vibes emanating from the most engaged Gen Z’ers, you might think that issues like climate change, student loans, and the Israel/Gaza war are the most important ones to young voters. This generation demands that media outlets Jul 28, 2022 · By E. Spehar rose to prominence on Mar 3, 2023 · Some 60% of people in Gen Z, or young adults up to their mid-20s, say they get news through social media, according to a study by Oliver Wyman and the News Movement. ”. With every passing Jan 31, 2024 · Roughly eight-in-ten U. So the headlines are not entirely unwarranted. Story by Laura Bliss and Minh-Anh Nguyen. Additionally, roughly half of U. Although it’s impressive, it comes as no surprise. Roughly eight in 10 Gen Z teens (78%) get news or current Nov 19, 2020 · The generation one was born into likely bears a more significant influence on a person's upbringing than one would think. TikTok & Instagram rank second, both at 41%. Jan 10, 2024 · It aims to establish a connection between the values held by young individuals, particularly a sample of Generation Z, and those propagated by their preferred media outlets, encompassing both traditional media and the novel communicative forms produced by digital platforms. Apr 7, 2022 · This transformation exists in tandem with the shrinking attention spans of media consumers—especially Gen Z. 47% of American Gen Z use the app several times a day. This year's Digital media trends survey continues our exploration of media behaviors across streaming video and music services, social media, and gaming. Understanding the preferences of Gen Z is crucial for brands and publishers aiming to build trust. A report held in June 2022 among Gen Z and millennials in the United States found that 35 percent of respondents had a positive view of local news outlets, whereas only 26 percent Sep 7, 2023 · Raw Story scored 32. February 13, 2019 12:06 PM Gen-Z & The News. Engage in two-way conversations:Don’t just broadcast your message; engage in a dialogue. Mar 28, 2022 · Executive director. Gen-Z Magazine is a magazine that voices all the eras. Certainly, they make up a hefty portion of media coverage of the Gen Z vote, and they are often the issues campaigns use to target 18- to- 29-year-olds. Among Gen Z participants — traditionally defined as those born between 1997 May 24, 2024 · In a study mentioned by The Independent, results show that Gen Z is ditching traditional media outlets, and “18–24-year-olds were twice as likely to get their news from TikTok than the BBC Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Nearly three-quarters of 16- to 40-year-olds (74 per cent) get news and information at least weekly from traditional news sources such as national or local TV and newspapers, including their websites or apps. This is necessary because 18-24’s are still difficult to reach, even in social. For example, twenty-somethings are more likely to be on Facebook (42 percent) in the morning than other apps, shifting to other social media platforms Jun 26, 2023 · TL;DR. What does this mean for brands attempting to break through the clutter? Apr 26, 2022 · 5 ways media companies can better reach — and engage with — Gen Z. Generation Z is unmatched when it comes to using social media to connect with friends and family, while seeking community-based and Jul 27, 2017 · The 15 News Sources Millennials & Gen Z Turn to Most. “Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers,” Michelle Manafy, DCN’s Editorial Director, observed, “ because they Feb 28, 2024 · This generation is ushering in a post-truth media age where they prioritise content over truth. In fact, traditional news outlets — including national newspapers, network/cable TV and radio news — continue to transition and transform by leveraging digital, mobile and social platforms. Dec 24, 2022 · Podcasts were also huge, with nearly 11% of Gen-Z-ers listening to them in April 2020. ( Social Media Today) Video-first platforms like TikTok are rapidly becoming top news sources for young folks: “Gen Z is far more likely to keep up with news via video (57%) over text (43%). And for the first time, we're expanding our research beyond the US into the UK, Germany, Japan, and Brazil. 34. 37%. Others have already been trickling into the workforce for a few years now. It’s pretty obvious that Gen Z doesn’t source news in the same way as older generations. , as it strives to cater to your unique media consumption habits. Jump to Section. To get a better sense of how the news landscape is changing and the implications for this group, members of Ask Gen Z, the Day One youth insights arm, shared their thoughts on what’s populating their feeds, and how to attract and Feb 28, 2024 · The study, said to be one of the largest of its kinds in the UK, asked people to rank their most trusted media outlet. Where are young consumers going to get their news in 2021? These three stats will tell you all you need to know…. And when you contrast Gen Z’s social media usage with their main reasons for using social media, the report also found that: 68% use it for entertainment and scrolling. Keeping in mind that 60 per cent of TikTok users are Gen Zers, it’s no surprise that TikTok news content creators Feb 2, 2024 · By comparison, only 19% of U. K. Only 4. adults (47%) say they use Instagram. As a Gen Zer, I get most of my news from social media like Twitter, Facebook, and Instagram. TV news is a key source of information for only 20% of Gen Z adults in the US, while just 11% follow current events from news websites. Other studies show people in Gen Z have a lower opinion of traditional news outlets than their elders. 38K. Compared to GEN pop, Gen Z over-indexes in media consumption of E! News, People, TMZ, Rolling Stone, Us Weekly, and Elle. However, this is part of a broader trend of declining news consumption across channels and generations, likely due to Feb 13, 2019 · Gen Z prefers old media. wq ta hv ws rc dg qz qe pb cf